There has been a lot of talk about artificial intelligence (AI) the last few years. Will this year be the tipping point when AI starts making a serious impact on how marketing communications content is created? A lot of creative … Read more
The headline for this post is drawn from my favorite UX book: Don’t Make Me Think, A Common Sense Approach to Web and Mobile Usability by Steve Krug. He writes, “Get rid of half the words on each page, then get … Read more
I’ve done quite a bit of website usability testing with “ordinary” website users. By design, testing is done with people who are representative of a client’s audience and not the people who design the sites. Of course, that’s the point. The value … Read more
We spend a lot of time on our screens. Because of that, making text as readable as possible is extremely important for optimal user experience. This article gives easy-to-implement fixes for five common typographic problems seen on many websites: Line … Read more
So the other day in a meeting, a client said he wanted things to be simple. That’s music to my UX ears of course, because simple is almost always best. When the client said this, he used the well-known euphemism … Read more
If you’re building a website from scratch – or revamping an existing site – where do you begin? This post will help with the many questions that will need to be answered to create a great website. I believe the … Read more