Keep it stupid simple (SIC)

So the other day in a meeting, a client said he wanted things to be simple. That’s music to my UX ears of course, because simple is almost always best. When the client said this, he used the well-known euphemism KISS. But then he said, “You know, keep … Read more

To succeed, don’t overpromise and underdeliver

A few years from now, how many of us will remember Mike Bloomberg’s run for the Democratic presidential nomination? I’m guessing it’s something Mike would like us to forget. But like all failures, we can use Mike’s story to learn some lessons that about business success, user experience … Read more

Ten of my favorite UX quotes

I hope you enjoy this short collection of user experience design quotations. These words of wisdom from sages and experts say more in a few words than I can say in a 500-word post! “Design is not just what it looks like and feels like. Design is how … Read more

Checklist for creating a great website

If you’re building a website from scratch – or revamping an existing site – where do you begin? This post will help with the many questions that will need to be answered to create a great website. I believe the perfect website lies at the intersection of the … Read more

Let’s all get past the “4D” web dev process

When we first started building websites, we used what we called the “4D web design process.” I’ve seen 4D expressed a couple different ways as either Discovery, Definition, Design, Development; or, Discovery, Design, Development, Deployment. Amazingly, despite my chagrin, the 4D process is still in use by many … Read more

Why agencies and developers struggle with UX

Agencies, designers and developers - UX design and creativity should work together

I have a thesis that agency people have a strong bias that is antithetical to good UX (user experience) design. And, like all biases, it must be overcome to achieve the best outcomes possible. I’ve worked in the agency business for several decades. I started as a graphic … Read more

How to optimize Web images

To “optimize web images” means striving to achieve the optimum quality (best looking) and the optimum download speed (smallest file size) at the same time. This is challenging because best looking and smallest file size work directly against each other. Modern high-resolution (a.k.a. Retina, HD, high density, high-DPI) monitors exacerbate … Read more