When & why web links should open new browser tabs

Open new tab icon

Part of the Minute UX™ series: one-minute reads about website problems I’ve discovered in numerous UX audits. Improper link handling can disrupt user experience and fail at accessibility compliance. I often see these three problems with internal and external text … Read more

Wireframes: what they are and why they matter


Wireframes are a critical step in the web design process that helps ensure a successful project outcome by aligning stakeholders and avoiding misunderstandings before development begins. This article explores the purposes wireframes serve, what they are not for, their benefits, and the … Read more

Web accessibility matters: How to do it (& how NOT to)

Blind person with phone

Accessibility means making things usable for people with disabilities. Beyond the physical world, it applies to digital products like websites, apps, smart TVs, computer user interfaces — anything with a screen that humans interact with should be accessible to people … Read more

Better UX for website hero images and carousels

Carousels are ubiquitous on websites, but they present unique design challenges. First, most people scroll right past them without seeing anything but the first image in the series. That can leave important content unseen. Second, while they often look great … Read more

Photoshop AI-powered Generative fill is scary good

Photoshop AI

Unless you’ve been living under a rock, you’ve been hearing about artificial intelligence constantly. From daily news stories to announcements from various software platforms, everyone’s saying something about how AI is either the greatest thing ever…or the end of civilization … Read more

A prototype is worth a thousand meetings


I’m often in meetings where people are planning a change to a particular feature or making an enhancement to a website or app. Naturally there are sometimes differences of opinion about the best approach to take. That’s good because exploring … Read more

What the Joshua Bell subway story teaches about UX


There’s a well-known story about an experiment conducted by the Washington Post and world-famous violinist Joshua Bell. They decided to have Bell do some busking at the Washington D.C. Metro to see what kind of reaction he got. The story is somewhat … Read more

Be innovative with the content, but not with the UI

There’s a reason “don’t reinvent the wheel” is truth. Despite many centuries of science, technology and innovation, mankind just hasn’t come up with anything that works better than a wheel. In web design there are also things that shouldn’t be … Read more

Many web designers don’t believe these three things


I’ve done quite a bit of website usability testing with “ordinary” website users. By design, testing is done with people who are representative of a client’s audience and not the people who design the sites. Of course, that’s the point. The value … Read more

Three UX mistakes I see over, and over, and over

Man looking at mobile phone

In real estate, it’s location, location, location. In UX, the location is mobile, mobile, mobile. Mobile devices account for over half of all visits to most websites. Chances are you are reading this post on your phone. Various sources now put web … Read more

How to find known unknowns and unknown unknowns


In the infamous words of Donald Rumsfeld, there are known unknowns and unknown unknowns. When it comes to website or app design, testing with representative users (a.k.a. usability testing) can uncover both. Having conducted many, many user testing sessions over the past 10+ years I can … Read more

Three Keys for Success in Business (and in Life)


Over the years I’ve learned a bit about business—what to do, what not to do. Honestly, the most important things are the ones we all learned in kindergarten (to paraphrase the title of Robert Fulghum’s well-known book)…things like tell the truth, … Read more

Twenty-two tools for 2022: Handy, helpful resources


We all have our go-to tools. Websites, platforms and applications we use to solve problems, perform tasks, acquire assets, streamline workflow and generally make our jobs easier. When I come across a helpful new tool, I’m always grateful. I thought … Read more

A little green button that schools us on good UX

push to exit button

If you’ve attended one of my UX lunch & learn sessions, this post will sound familiar. I’ve been telling this story for years, but it’s so good I never get tired of retelling it. That’s because it illustrates so perfectly the … Read more