John Kuefler

Hello, I’m John Kuefler, senior user experience designer, communication arts professional and founder of UX West. I’ve worked with clients of all types and sizes to create effective, award-winning business solutions. My focus on UX and web/app design over the past 15 years is built on decades of experience as a creative director, designer/art director, video producer, photographer and digital marketing expert. With UX West, I put that range of experience to work for local, regional and national companies as well as for agencies and developers. I’ll take on projects from beginning to end or provide à la carte services.

My value to clients is the ability to apply design thinking and human-centered design, drawing from a deep well of communication arts and marketing experience, to effectively address business challenges.

CV in Three bullets

  • Co-founder, former executive CD, chief digital officer, and principal of the Callahan agency, a leading Kansas full-service marketing agency (acquired by Barkley in 2023).
  • Web/app dev, design/art direction, photography, film/video, digital marketing strategy/content
  • Certificate in User Experience Design, Rutgers University

Resume PDF

Comments from clients and colleagues

“My collaboration with John was characterized by thoughtfulness, rapid creative exploration, and deeply meaningful conversation, all with a laser focus on the objective and working at the speed required. John made sure he fully understood what I was trying to accomplish and was truly collaborative along the way. I cannot recommend John highly enough for any brand, large or small.”
Kent Stones
Founder and CEO
Dorothy’s Power Foods
“On some rare occasions you meet someone who challenges you. They aren’t aggressive, but when you’re in their presence, listening to them speak and hear their ideas, you challenge yourself to improve. That’s [John] to me. I can’t count how many times I would brainstorm a technical solution…only to hear [him] share an insight that completely upended my paradigm… you say, ‘Of course; why didn’t I think of that?!'”
Brian Best
“I have been impressed with his deep industry knowledge as well as his sophistication in design and interactive matters. John is a clear and thorough communicator, able to hone in on the smallest detail without losing sight of the big-picture — a strength that shines especially bright in long-term design and development projects. I have been impressed by his thoughtfulness and generosity with his time and insight.”
Christopher Butler
Chief Design Officer


AAF (American Advertising Federation) 9th District; IABC (International Association of Business Communicators); J.D. Power and Associates; The Telly Awards; PIA (Printing Industries of America); Cellular Telecommunications Industry Association; Silver Microphone Awards; National Composition Association; American Gas Association Public Relations Awards; Kansas City Direct Marketing Association; Wisconsin Associated Press Photographers Association; Milwaukee Ad Club; Milwaukee Society of Communication Arts; Racine Ad Club; Simpson Papers; French Paper; Strathmore Paper Gallery; Spangler Masterpiece Awards; Silver Medal from lifetime achievement by the Topeka Advertising Federation (AAF)


Here are some of the brands I’ve worked on — small and large, local to global.

Toyota Motor North America logo, Bluepint Prep logo, Capitol Federal logo, Children's Mercy Hospitals and Clinics logo
Clay Lacy Aviation logo, Southern Tire Mart logo, Havesters Regional Food bank logo, Key Apparel logo
CritiTech logo, Sprint logo, Sports Turf logo, White's Electronics logo
Community America logo, Elanco logo, Hill's Science Diet logo, Kansas Department of Commerce logo
Kansas Works logo, MGP logo, Payless ShoeSource logo, SCL Health logo
American Pet Nutrition logo, Case IH logo, H&R Block logo, University of Kansas Athletics logo
WM Barr logo, Build-A-Bear Workshop logo, Tyson logo, Westar Energy logo


In roles ranging from UX designer, creative director and visual designer to technical architect and project manager, I’ve created or managed dozens and dozens of digital projects from simple websites to complex online applications. A selection is shown below. (See recent UX work here.)