John Kuefler

Hello, I’m John Kuefler, founder of UX West. I was co-founder, executive creative director and chief digital officer of the Callahan agency. I’ve been in creative and marketing communications since the pre-web days and embraced all things digital — UX, web development, digital marketing and content creation — when the Internet first became a thing.

With UX West, I put that range of experience to work for local, regional and national companies as well as for agencies and developers. I’ll take on projects from beginning to end or provide à la carte services.

CV in five bullets

  • 40+ years agency creative, digital and marketing communications experience
  • Design & art direction, photography, film & video, web & app dev, digital marketing
  • Executive creative director, leading a staff of 20+ amazing creatives
  • Management team and principal of the Callahan agency
  • Certificate in User Experience Design, Rutgers Advanced Technology Extension

Comments from clients and colleagues

“My collaboration with John was characterized by thoughtfulness, rapid creative exploration, and deeply meaningful conversation, all with a laser focus on the objective and working at the speed required. John made sure he fully understood what I was trying to accomplish and was truly collaborative along the way. I cannot recommend John highly enough for any brand, large or small.”
Kent Stones
Founder and CEO
Dorothy’s Power Foods
“On some rare occasions you meet someone who challenges you. They aren’t aggressive, but when you’re in their presence, listening to them speak and hear their ideas, you challenge yourself to improve. That’s [John] to me. I can’t count how many times I would brainstorm a technical solution…only to hear [him] share an insight that completely upended my paradigm… you say, ‘Of course; why didn’t I think of that?!'”
Brian Best
“I have been impressed with his deep industry knowledge as well as his sophistication in design and interactive matters. John is a clear and thorough communicator, able to hone in on the smallest detail without losing sight of the big-picture — a strength that shines especially bright in long-term design and development projects. I have been impressed by his thoughtfulness and generosity with his time and insight.”
Christopher Butler
Chief Design Officer


AAF (American Advertising Federation) 9th District; IABC (International Association of Business Communicators); J.D. Power and Associates; The Telly Awards; PIA (Printing Industries of America); Cellular Telecommunications Industry Association; Silver Microphone Awards; National Composition Association; American Gas Association Public Relations Awards; Kansas City Direct Marketing Association; Wisconsin Associated Press Photographers Association; Milwaukee Ad Club; Milwaukee Society of Communication Arts; Racine Ad Club; Simpson Papers; French Paper; Strathmore Paper Gallery; Spangler Masterpiece Awards; Silver Medal from lifetime achievement by the Topeka Advertising Federation (AAF)


Here are some of the brands I’ve worked on — small and large, local to global.

Former client logos: Toyota. Sprint, Capitol Federal, Children's Mercy
Logos of former clients: Community America, Elanco, Hill's Science Diet, Kansas Department of Commerce
Logos of former clients: Kansas Works, MGP, Payless ShoeSource, SCL Health
Logos of past clients: APN, Case IH, H&R Block, Kansas Athletics
Former client logos: WM Barr, Build-A-Bear, Tyson, Westar


In roles ranging from UX designer, creative director, graphic designer and writer to technical architect and project manager, I’ve created or managed dozens and dozens of digital projects from simple websites to complex online applications. Several of them appear below. (See recent work.)