According to Smart Insights, the average click-through rate (CTR) for online display ads is about 0.1% (one click for every 1,000 ad impressions). That’s an average and in practice CTRs vary widely depending on the size and type of ad, the … Read more
There has been a lot of talk about artificial intelligence (AI) the last few years. Will this year be the tipping point when AI starts making a serious impact on how marketing communications content is created? A lot of creative … Read more
We all have our go-to tools. Websites, platforms and applications we use to solve problems, perform tasks, acquire assets, streamline workflow and generally make our jobs easier. When I come across a helpful new tool, I’m always grateful. I thought … Read more
While I believe it’s important for everyone in an agency or corporate marketing/communications department to understand user experience fundamentals, there’s a critical place for UX specialists in the equation. Just like in the medical profession, it’s important for primary care … Read more
After 40+ years in the marketing communications and creative services industry, I can confidently say that creating a good brand name for a new product, service or company is one of the most difficult challenges there is. (I’m talking mainly … Read more
In 2021, marketers have a mind-boggling array of data-driven tools available to precisely target their audiences with personalized, relevant messages at exactly the right place and time. But what would happen to marketing and advertising as we know it if … Read more
A few years from now, how many of us will remember Mike Bloomberg’s run for the Democratic presidential nomination? I’m guessing it’s something Mike would like us to forget. But like all failures, we can use Mike’s story to learn … Read more