All types of content for all online channels
I provide a full range of content creation services, including web content as well as digital content for other communication channels such as email and social media:
- Content strategy
- Graphic design
- Images and video
When people visit your website or use your app they’re looking for something useful, beautiful or entertaining. While UX best practices can get them there, the content is what delivers the goods. When I create digital content, I first think about it from the user’s perspective to make sure it satisfies what they are looking for.
But I don’t think only about the user, I also think about the importance of achieving business objectives. Great content is more than just words and pictures. It’s about creating a consistent message and brand image across every touchpoint. It’s about understanding the right strategies to move people through the funnel from prospects to customers to advocates. That includes crafting the right messaging, to be sure. But it also means creating a cohesive experience across channels (for example, creating and posting videos to YouTube or Vimeo that are then embedded on a website, used in social media and linked from email messages). I’ll bring holistic design thinking to every assignment and proactively offer ideas to improve business outcomes.
Check out this case study of a comprehensive content marketing program created for Callahan.
Ongoing CONTENT MANAGEMENT
Out-of-date web content can quickly turn visitors away from your site. I can help with the ongoing management of content on your site, keeping it up to date on an as-needed or regularly-scheduled basis. I’m well-versed on WordPress, but I’ve managed content in numerous other CMS systems, ensuring accuracy and pixel-perfect quality that’s tailored to your site’s technical platform.
Let’s connect and discuss your needs. I’m happy to provide a free, no obligation estimate.