< BACK TO WORK A one-page microsite for a new brand launch Challenge CritiTech wanted to launch a new pharmaceutical technology brand within the framework of its existing corporate brand structure. Solution I built a one-page website with a short animated video at the top that introduces the technology in broad strokes. Then, below the video as the page scrolls, the technical details are presented using animated infographic-style visuals. My role Brand consulting UX strategy Video production and animation Content design WordPress development View site to see content animate as the page scrolls. VIEW LIVE WEBSITE The video I created for the top of the site explains the Purcision technology platform in broad strokes, followed by technical detail below it as you scroll down the web page. I made the aspect ratio more horizontal than normal so that it would stay “above the fold” on typical web browsers. I also created a standard 16:9 aspect ratio version of the video for social posts.