How to find known unknowns and unknown unknowns

unknowns

In the infamous words of Donald Rumsfeld, there are known unknowns and unknown unknowns. When it comes to website or app design, testing with representative users (a.k.a. usability testing) can uncover both. Having conducted many, many user testing sessions over the past … Read more

Three Keys for Success in Business (and in Life)

Keys

Over the years I’ve learned a bit about business—what to do, what not to do. Honestly, the most important things are the ones we all learned in kindergarten (to paraphrase the title of Robert Fulghum’s well-known book)…things … Read more