A prototype is worth a thousand meetings

Prototype

I’m often in meetings where people are planning a change to a particular feature or making an enhancement to a website or app. Naturally there are sometimes differences of opinion about the best approach to take. That’s good because exploring … Read more

How to find known unknowns and unknown unknowns

unknowns

In the infamous words of Donald Rumsfeld, there are known unknowns and unknown unknowns. When it comes to website or app design, testing with representative users (a.k.a. usability testing) can uncover both. Having conducted many, many user testing sessions over the past 10+ years I can … Read more

Three Keys for Success in Business (and in Life)

Keys

Over the years I’ve learned a bit about business—what to do, what not to do. Honestly, the most important things are the ones we all learned in kindergarten (to paraphrase the title of Robert Fulghum’s well-known book)…things like tell the truth, … Read more