Ten of my favorite UX quotes

I hope you enjoy this short collection of user experience design quotations. These words of wisdom from sages and experts say more in a few words than I can say in a 500-word post!


“Design is not just what it looks like and feels like. Design is how it works.” 

Steve Jobs

Co-founder, Chief Executive and Chairman, Apple Computer

“A common mistake people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.” 

Douglas Adams

Author, Hitchhiker’s Guide to the Galaxy

“If you think good design is expensive, you should look at the cost of bad design.” 

SIR Ralf Speth

CEO, Jaguar Land Rover

“User experience design has become just as important as the concept.”

Perry Fair

Chief Creative Office, JWT Atlanta, Dallas and Houston

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

Scott Adams

Dilbert Creator

“Good design is the most important way to differentiate ourselves from our competitors.”

Yun Jong Yong

CEO, Samsung Electronics

“Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty.” 

Paola Antonelli

Senior Curator, Museum of Modern Art

“Want your users to fall in love with your designs? Fall in love with your users.” 

Dana Chisnell

Author and Lecturer at Harvard Kennedy School

“Get rid of half the words on each page, then get rid of half of what’s left.”

Steve Krug

Author, Don’t Make Me Think

And my absolute favorite:

“If a picture is worth 1000 words, a  prototype is worth 1000 meetings.”

David & Tom Kelley

Founders, Design and Innovation Consultancy IDEO


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