How to find known unknowns and unknown unknowns

unknowns

In the infamous words of Donald Rumsfeld, there are known unknowns and unknown unknowns. When it comes to website or app design, testing with representative users (a.k.a. usability testing) can uncover both. Having conducted many, many user testing sessions over the past … Read more

The four-legged stool and why ux experts are critical

three legged stool

While I believe it’s important for everyone in an agency or corporate marketing/communications department to understand user experience fundamentals, there’s a critical place for UX specialists in the equation. Just like in the medical profession, it’s … Read more

Keep it stupid simple (SIC)

So the other day in a meeting, a client said he wanted things to be simple. That’s music to my UX ears of course, because simple is almost always best. When the client said this, he … Read more

Ten of my favorite UX quotes

I hope you enjoy this short collection of user experience design quotations. These words of wisdom from sages and experts say more in a few words than I can say in a 500-word post! “Design is … Read more

Checklist for creating a great website

If you’re building a website from scratch – or revamping an existing site – where do you begin? This post will help with the many questions that will need to be answered to create a great … Read more

Let’s all get past the “4D” web dev process

When we first started building websites, we used what we called the “4D web design process.” I’ve seen 4D expressed a couple different ways as either Discovery, Definition, Design, Development; or, Discovery, Design, Development, Deployment. Amazingly, … Read more