Improve UX by fixing these common typographic issues

old-fashioned metal type font

We spend a lot of time on our screens. Because of that, making text as readable as possible is extremely important for optimal user experience. This article gives easy-to-implement fixes for five common typographic problems seen on many websites: Line … Read more

The four-legged stool and why ux experts are critical

three legged stool

While I believe it’s important for everyone in an agency or corporate marketing/communications department to understand user experience fundamentals, there’s a critical place for UX specialists in the equation. Just like in the medical profession, it’s important for primary care … Read more

The Twelve Dictums of User Experience (UX) Design

Once upon a time, while strolling through the Japanese Gardens in Portland, Oregon, I made an incredible discovery. And all of a sudden around a bend in the path I discovered a stone tablet containing the lost “Twelve Dictums of … Read more

Try a Google Survey to Resolve Taxonomy Questions

In UX, using the right words to label things means the difference between success and failure. The wrong label can create user frustration that can hurt a business. Words matter — and sometimes the simplest words are the hardest. Recently, … Read more

Without prototyping, agile Is Much Less efficient

I’ve been involved in an agile development process for a new web application for the past several months. The agile process has been “by the book.” A scrum master conducts weekly sprints to review the tasks accomplished, get feedback and … Read more

Keep it stupid simple (SIC)

So the other day in a meeting, a client said he wanted things to be simple. That’s music to my UX ears of course, because simple is almost always best. When the client said this, he used the well-known euphemism … Read more

Ten of my favorite UX quotes

I hope you enjoy this short collection of user experience design quotations. These words of wisdom from sages and experts say more in a few words than I can say in a 500-word post! “Design is not just what it … Read more

To succeed, don’t overpromise and underdeliver

A few years from now, how many of us will remember Mike Bloomberg’s run for the Democratic presidential nomination? I’m guessing it’s something Mike would like us to forget. But like all failures, we can use Mike’s story to learn … Read more

Checklist for creating a great website

If you’re building a website from scratch – or revamping an existing site – where do you begin? This post will help with the many questions that will need to be answered to create a great website. I believe the … Read more

Let’s all get past the “4D” web dev process

When we first started building websites, we used what we called the “4D web design process.” I’ve seen 4D expressed a couple different ways as either Discovery, Definition, Design, Development; or, Discovery, Design, Development, Deployment. Amazingly, despite my chagrin, the … Read more

Why agencies and developers struggle with UX

I have a thesis that agency people have a strong bias that is antithetical to good UX (user experience) design. And, like all biases, it must be overcome to achieve the best outcomes possible. I’ve worked in the agency business … Read more

How to optimize Web images

To “optimize web images” means striving to achieve the optimum quality (best looking) and the optimum download speed (smallest file size) at the same time. This is challenging because best looking and smallest file size work directly against each other. Modern … Read more